National Student Advertising Competition: Intergrated Marketing Campaign for the NFL

Role: Creative Strategy and Video Production

Key Skills: Campaign Development, Video Production, Digital Media, Team Leadership

Overview: Developed a fully integrated strategic advertising and media campaign for the National Football League (NFL) as part of the 2026 National Student Advertising Competition. The project required deep audience research, comprehensive strategy development, and the execution of high-tier creative assets to solve a real-world marketing challenge for one of the largest sports entertainment brands in the world.

Execution & Contribution: Spearheaded the visual storytelling and video production components of the campaign. This included capturing high-impact footage, creating comprlling brand stories and managing the complete post-production workflow. By closely aligning the video assets with our core campaign strategy, the final deliverables effectively translated data-driven insights into compelling digital media. The process required strict logistics coordination and team leadership to ensure all creative met the rigorous standards of the competition and the NFL brand.

Project Confidentiality: Due to active AAF/NSAC competition rules, the full strategic plans book and comprehensive campaign creative cannot be posted publicly at this time. If you would like to review the complete strategy and portfolio pieces, please reach out via email, and I will gladly provide a password-protected file.